For years, I was on the receiving end of PR phone calls and emails. Between my 15 years in…
We’ve all heard the saying, “There’s no such thing as bad publicity.” But when is bad publicity really bad…
Are you still using plain old stock photos and widescreen videos in your emails and social media posts? Boring….
There’s a category of products called “sin” products — things like alcohol, casinos and, in many states, recreational cannabis….
In part one of this blog series, I talked a little bit about what copywriting is, why it is…
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