Five Mill Ventures (Argoz)

Five Mill Ventures (Argoz)

Five Mill Ventures (Argoz)

The Brief

Five Mill Ventures has proven its self-funding, revenue-only investment model with several companies in its portfolio including Argoz, an Internet retail startup that sold more than 10,000 pairs of argyle socks in 2012, its first year of doing business and with Metzger handling most if its consumer marketing campaigns.

The Work

Metzger worked with founder of Five Mill, Dan Soha, and his Argoz team for over two years to create brand identity and develop and execute ongoing communications plans. Metzger worked with Five Mill and Argoz across three verticals: traditional press coverage, social media and content development to build and create brand awareness with the goal of increasing sales.

The Results

We helped Argoz develop a social media identity, and engage in increasing presence both on Facebook and Twitter. We generated coverage in The Wall Street Journal, GQ, Venture Beat, Apparel Magazine, Business Insider and the Examiner.

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