Une Belle Vie

Une Belle Vie

Une Belle Vie

The Brief

Une Belle Vie Memorial Urns LLC., is a unique business that creates and sells artistic and environmentally friendly cremation urns through its online e-commerce store. The company was created by Melody and Mike Jamali following the tragic loss of their 21-year-old son, Eric. Overcome with the emotions and stress associated with losing a son, the Jamalis struggled to find an urn that respectfully and appropriately honored Eric, which influenced them in the decision to launch their own cremation urn store. Une Belle Vie provides grieving families with affordable and joyful cremation urn choices to remember and celebrate the lives of their lost loved ones.

The Work

Metzger Albee implemented a public relations program and utilized the company’s emotionally charged back-story to reach out to the media. The Metzger Albee team paired this intriguing narrative with Une Belle Vie’s unique product offerings to develop a national pitching angle for a variety of consumer and trade publications.

The Results

As a result, Metzger Albee has successfully secured media placements for Une Belle Vie in such outlets as Reuters and the Denver Business Journal. These and other articles have lead to hundreds of direct sales leads for the company throughout the year. More recently, Metzger Albee assisted Une Belle Vie with all marketing efforts surrounding the launch of Eric Cares, which provides funeral assistance to families whose children passed from terminal illnesses. Metzger Albee has been a vital component in the development of a promotional strategy for the program by generating key messaging points for all of the fund’s collateral materials and securing local business partnerships. In late 2013, Metzger Albee planned, promoted and executed Eric Cares’ first fundraising event, Dia de los Muertos.

Une Belle Vie - Reuters
Une Belle Vie - Eric Cares
Une Belle Vie - Dia de los Muertos

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